Arsenal v Spurs: now its Craft Beer Wars
The Tottenham brewery Beavertown who have a micro-brewery at the new Spurs stadium, and who Heineken have a significant stake in, made the first new beer brewed at White Hart Lane, a Kolsch, available at their taproom last Saturday.
Monday brings news that North London rivals Camden, owned by AB InBev, world brewing giant, have signed a deal to be the beer partners at Arsenal’s Emirates stadium. They won’t have a brewery on site but according to the press release will have a branded presence at all bars across the ground.
Camden Town founder Jasper Cuppaidge claims to be a lifelong Arsenal fan whereas Beavertown co-owner Logan Plant is a noted Wolves fan (to be fair the Wolves manager Nuno has an excellent beard).
I wouldn’t expect some of the collabs and one-offs Camden do to appear at the Emirates anymore than you’d expect Beavertown’s Tempus range at White Hart Lane.
Rather this is about providing well brewed, highly drinkable beer at North London’s football stadiums. Its Big Beer in both cases but I’m not sure too many Arsenal and Spurs fans see that as a number one issue when, after all, they are attending football games at clubs who are very significant corporate outfits in their own right.
The fact that well brewed beer is now available at the Emirates and White Hart Lane is worth raising a small glass to whichever team you support
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