Beard Liberation Front
1st August
The Beard Liberation Front, the informal network of beard wearers, has welcomed news that razor manufacturer Gillette is suffering a downturn in business due to growth in beards in its US market.
Marketwatch has reported:
Procter & Gamble PG, +0.87% on Tuesday blamed its recent $8 billion writedown on its men’s grooming brand Gillette on millennial men who aren’t shaving as much as previous generations.
“Lower shaving-frequency has reduced the size of the developed blades and razors market,” P&G Chief Financial Officer Jon Moeller said Tuesday on a call with analysts talking about the markets in the U.S. and Europe. And sharp competition from subscription services like Dollar Shave Club, now owned by Unilever UL, +0.96%, and Harry’s, now owned by Edgewell Personal CareEPC, +1.97%, aren’t making it any easier.
BLF Organiser Keith Flett said, we see this as good news but at the same time we certainly dont want to see those who manufacture razors lose their jobs. We are certain that Gillette can transfer their skills to the production of beard oils, balms and combs for the hirsute
Leave a Reply