Marmite Defence League
10th August
Contact Keith Flett 07803 167266
Marmite campaign against Australian Vegemite backed
The Marmite Defence League has backed Marmite after Vegemite took a full page newspaper advert to claim that Australia’s victory in the First Test at Edgbaston was due to their product.
On Saturday Marmite hit back in the Mirror, also with a full page advert using the hashtag #marmyarmy
The MDL says that Vegemite only exists because the First World War disrupted imports of marmite to Australia and a local alternative was produced in the early 1920s.
While brewers yeast was used this came from Carlton breweries, more recently known for the production of Fosters Lager, and the Marmite campaigners say that this is significantly inferior to Marmite’s historic links with Burton brewed beers.
MDL spokesperson Keith Flett, the Marmite v Vegemite contest looks as serious as the Ashes themselves. We backing Marmite and England and we reckon Australia’s challenge will be toast by the Oval
Where we stand on Marmite
Marmite is a natural product deriving from brewer’s yeast. It is historically a by-product of brewing
It was ‘invented’ by a German scientist Justus von Liebig
Originally Marmite was derived from the Bass brewery in Burton on Trent.
Marmite is salty but also has some health enhancing elements to it including vitamins.
Its recent marketing focuses on a ‘love it or hate it’ element to Marmite, and it is a ‘which side are you on’ food.
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