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Brewdog release ‘unelected Boris’ beer: turning rebellion into money?

In Uncategorized on September 5, 2019 by kmflett

Brewdog have released a beer, Hello My Name is Unelected Boris, a 5.2% ipa

https://brewdog.com/blog/when-politics-is-too-crazy-for-brewdog-protest-beers

I havent yet tried it but hopefully will in the next few days.

The issue is whether this is simply hype or in anyway a useful comment.

Brewdog of course have a history of hype and given that they remain very much in the ‘punk’ genre a line from the Clash’s White Man In Hammersmith Palais, ‘turning rebellion into money’ does seem relevant.

That said associating products with radical events and movements has a long history. Henry Hunt who spoke at Peterloo was something of a master at it (but he did served jail time for Peterloo)

Henry Hunt’s breakfast powder: more popular than his Bristol beer

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