Beard Liberation Front
Media Release
25th April
Contact: Keith Flett 07803 167266
Lockdown beards set to become permanent as Unilever reports reduced demand for razors
The Beard Liberation Front, the informal network of beard wearers, has said that it looks like the lockdown beards numbers of men have grown while working from home in recent weeks are set to become a permanent feature of life.
Unilever has reported a decline in razor sales due to people ‘shaving less’ and expects the change in buying patterns to continue into the medium term.
BLF Organiser Keith Flett said, growing a beard is an individual thing so up to now we’ve really only had anecdotal evidence of the scale of lockdown beard growth. The Unilever report suggests that it is significant and that it is here to stay.
The shift to home working had also sapped demand for grooming products such as shampoo and deodorant, with Alan Jope conceding that people “shaving a bit less” was hitting demand for razors. (Guardian & Financial Times reports 24th April)
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