Kmflett's Blog

Beard Liberation Front

14^th May 2020

Contact Keith Flett 07803 167266

Turning Rebellion into Money: Lockdown Beards set to be good for Business

The Beard Liberation Front, the informal network of beard wearers, has said that lockdown beards may be one of the ways that economies can grapple with recession.

Latest market analysis in the US suggests that spending on beard care products is set to boom up to 2025 and with many now working from home and wearing lockdown beards this is likely to increase further.

Key findings of a market report on beard products are:

1. By age group, Europe dominated the 50+ consumers segment and accounted for around 60% of the market share and is expected to add over $40 million by 2025.
2. Oil & serum was the largest segment in 2019 and is likely to add over $730 million by 2025.
3. Men aged between 25-34 years accounted for more than 30% market share as they tend to be more fashionable.
4. Consumers aged between 30-55 years are ideal for the branding of all types of products, including beard wash, soaps, and conditioners.
5. Beard wax has significant demand in the Western European and Scandinavian countries owing to their traditional beard-growing trend, followed by Latin America.

The report also notes:

The 50+ age segment consists of beard enthusiasts and grooming activists in Europe and North America only. The beard and moustache growing competition in these regions provides an additional opportunity for the age group to use maintenance products such as wax, balms, moisturizers, and shampoos.

https://www.openpr.com/news/2045129/beard-care-market-size-to-reach-revenues-of-over-4-billion-by-2025

The Beard Liberation Front generally prefers more natural methods of beard care including regular washing with soap and water, shampooing and on occasion margination in imperial stout. However there is no question that numbers do use beard care products and this is clearly set to increase.

BLF Organiser Keith Flett said, its clear that lockdown beards, and their care will be an important way for economies to grapple with recession. We don’t like haircuts, either physical or economic and this underlines why they are a bad idea.