Beard Liberation Front
19th May
Contact Keith Flett 07803 167266
Gillette finally has to concede: beards are here to stay
The Beard Liberation Front, the informal network of beard wearers, has welcomed the news that shaving company Gillette has finally had to concede that beards are here to stay.
After many decades of promoting products focused on getting men to shave their facial hair the company has now launched the King C Gillette product range. It focuses on beard care, styling and maintenance
Gillette CEO Gary Coombe, is quoted as saying, “We’re excited to announce the launch of the King C. Gillette range – the first complete line up of products & tools designed for men with facial hair. Our founder King C. Gillette revolutionised the male grooming experience more than a century ago, and so it is fitting that this new brand bears his name
BLF Organiser Keith Flett said, while some prefer non-commercial methods of beard care such as soap, shampoo and water there is a demand for beard care products and we’re pleased that at last Gillette have grasped that beards are here to be groomed not shaved.
Gillette beard care kit details
https://www.gillette.co.uk/kingcgillette/beard-grooming-kits.list
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