The role of consultants in promoting change to Small Brewers Duty
The current issue of Private Eye,1530, (buy a copy, they are hardline print people) has a useful piece on the mechanics of the Small Brewers Duty Reform.
Much of it is already known including the role of Michael Gove. There is a little bit more to be said on that which clarifies further exactly why the Tories are promoting the change (it is entirely consistent with their general approach to industry!).
However it also mentions the role of Tendo Consulting.
Their activity in the matter appears to have related mainly and perhaps entirely to getting the Government to promote an inquiry into reform of the Duty Relief. This was announced in the Budget (by former Tory Chancellor Philip Hammond) on 29th October 2018. The decision on change, subject to further consultation, was made in July 2020.
Tendo Consulting was set up in 2015 by two former Treasury advisors Peter Carroll and Will de Peyer. They are both Liberal Democrats and obviously departed Government when the Coalition Government fell. The Consultancy was set up with permission based on the point that they wouldn’t use knowledge they had gained.
I’m sure they didn’t. What they had to offer to clients was of course inside knowledge of how the machinery of Government worked- in this case the Treasury- and who made it work. Hence they appear to be effective lobbyists mostly it should be underlined for broadly progressive causes.
Clearly they don’t work for free so those using their consultancy must have funding. The Small Brewers Duty Reform Coalition obviously did have funds and chose their consultants well. Such details as there are, are below.
An interesting detail is that Tendo Consulting are based at the Hop Exchange, London Bridge, just a short walk from Borough Market and the Rake..
Tendo Consulting, The Hop Exchange, SE1
https://www.tendoconsulting.co.uk/who-we-are/
Peter Carroll and Will de Peyer CVs
Ahead of the 2018 Budget, Tendo Consulting have been appointed by the Small Brewers Duty Reform Coalition (SBDRC) to campaign to secure a review of small brewers relief in this years Budget.
The coalition is made up of over 60 members including Hog’s Back and Theakstons and is calling for the Government to restore progressive beer duty and promote sustainable growth within the industry.
Tendo Consulting Founding Director Will de Peyer “We are delighted to have been appointed by the Small Brewers Duty Reform Coalition to help them secure a review of small brewers relief and to be working with such a wide range of organisations pushing for change.
“Our knowledge and experience of working in the Treasury leaves us ideally placed to help the SBDR secure the review and make a positive case for lasting change. “
(August 10th 2018)
Tendo Consulting are celebrating a major win in today’s Budget, with Chancellor announcing a review into Small Brewers Relief. This follows an intensive three month campaign led by Tendo Consulting Founding Director Will de Peyer and the wider Tendo team on behalf of the Small Brewers Duty Reform Coalition (SBDRC.)
(October 29th 2018)
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