Brewdog’s future: heading to market
Brewdog have launched another crowd funding exercise- this time to raise £7.5m which they say will go towards making them carbon negative- essentially by funding the growth of a forest in Scotland it seems.
They are, in my view, having a decent year which in the circumstances is worthy of note. They turned over some production to producing sanitiser for the NHS in Scotland and more recently have focused on the importance of climate change.
They have however announced an £8m loss for the first 6 months of 2020. What this actually means is another matter as they have limited obligations in their current structure to report financial details. The loss, unsurprisingly is on their bar business- which is run separately but is part of the overall Brewdog structure. How much was made from increasing production of cans and bottles has not been reported.
Of course the usual stunts have also continued, the latest being an engagement with Aldi.
More seriously they are again talking about their financial future.
As a Private Eye analysis noted earlier in the year the private equity arrangement they entered into a while back does not indicate a long term status quo.
The expectation is that the company will sell or launch on the Stock Exchange. Brewdog have been talking about the latter for several years and mooted 2020 as the year they might do it. That now (according to a Telegraph report) seems to have slipped to 2021 understandably so.
What of the beer you might ask. That is obviously a matter of personal choice but I tend to think the core range tends to the average while the stronger IPAs and particularly the imperial stouts can be very good. 440ml cans of some of the IPAs can now be found in supermarkets. We are really talking about something heading to a mass market (but still quite small scale in those terms).
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