Craft Beer in Tesco: Vault City make the case for it
In the link below Vault City make the case for placing a couple of their beers in Tesco. They also helpfully list those Tesco outlets where you might find the beer (allowing for the fact that supermarket supply chains are often somewhat erratic).
Vault City for the unaware are Scottish brewers of really rather good sour beers. They are brewing a couple specially for Tesco but otherwise will continue to supply craft beer bars and Indy bottle shops.
Their aim is not to lose their independence but to protect it. They say the scale of the Tesco order gives them an element of financial stability that will allow them to repulse third party interest.
Hopefully they are right. However there is a risk. If the beers don’t sell well (they should btw but I’m not sure how popular sour beers even of this quality are across the UK as opposed to some well known centres) Tesco may withdraw and leave them in the lurch. It is hardly unknown for supermarkets, whose bottom line is profit and shareholder value, not craft beer, to do that.
Hopefully they have a Plan B for that possibility
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