Beard Liberation Front
4th May
Campaigners say Keir Starmer needs a change of image to address poll woes
The Beard Liberation Front, the informal network of beard wearers, has said that as a range of polls beckon on Thursday it has become clear that Labour leader Keir Starmer needs a change of image.
The campaigners say that while policies remain important in politics, the image of political leaders in an increasingly visual age has taken on greater significance too.
Boris Johnson who has few discernible policies beyond, arguably, handing Government contracts to his friends and allies, has developed a very distinctive image. His unkempt hair and dishevelled appearance is not popular with all but it is easily recognisable.
Keir Starmer by contrast comes across as just another clean shaven middle aged man in a suit, albeit usually with a sharp haircut.
The campaigners say that while it is too late for Thursday’s elections Starmer needs to look back to Labour’s first leader and the person he is named after, Keir Hardie, and grow a beard.
BLF Organiser Keith Flett said, a beard would give Keir Starmer additional gravitas and strengthen his visual presence. Style is a key issue in modern politics and Keir needs to be more authentic and organic. That must mean facial hair.
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