Brewdog: all that glitters is not gold
The words ‘all that glitter is not gold’ can be found in Shakespeare’s Merchant of Venice (Act 2 Scene 7) although similar formulations were in use much earlier than the late sixteenth century.
They are words that might recommend themselves to those who have been hunting out solid gold cans of Brewdog’s Punk IPA. They are in fact gold plated but mostly brass.
Brewdog are known for publicity stunts and seem to have had the view that there is no such thing as bad publicity. Recent complaints of poor working conditions by ex-employees, largely accepted by Brewdog, may give them pause for thought on whether the strategy is now nearing closing time.
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