Brewdog workplace culture hits public perceptions
Issues around workplace culture have rightly been a significant issue at Brewdog this year.
They have still not recognised a union for their workers but instead employed yet more HR advisors and consultants to run surveys and so on. The guarantee of independence in these without workers having a genuinely independent voice is zero.
Most companies of any size who rely to some degree on public awareness of how ‘good’ a company they are across a range of issues from workplace culture to equality to environmental impact, are aware that negative perceptions can significantly hit business.
Many might query how much large companies are really on board with fairness, equality etc but most don’t stint on telling us they are and often producing back up details for those interested.
A report (below) suggests that Brewdog’s negative publicity has seen a significant reduction in their BrandIndex score as measured by YouGov. No doubt there are other measures and perhaps fortunately for Brewdog since they haven’t yet made an IPO share price is not one.
Even so it does indicate that more than cosmetic changes and a new publicity campaign are required here.
Industry publication Marketing Week reports that the brewery’s score on YouGov’s BrandIndex, which measures impression, quality, value, satisfaction, likelihood to recommend and reputation, fell from 18.9 to 4.7 in the wake of the publication.
Reminds me of surveys when I worked at BT years ago. Customer Care. Or don’t care, or care bears as we called it. Hardly Customer as it was a staff survey. Plus when completed and examined things got even worse. Lol
Gill