The North London love affair with the Superbowl. Sport as global big business
The owner of one of the teams in the 2022 Superbowl final the LA Rams is Stan Kroenke. He is also the owner of Arsenal.
Kroenke has proved a controversial owner of both. He moved the location of LA Rams games, rarely a popular move with core fans. Meanwhile the amount of funding available to the Rams is considerably more than Kroenke puts into Arsenal.
However that is not where the North London love affair with the Superbowl ends. Spurs White Hart Lane stadium hosted NFL games in 2021. The actual pitch is an NFL one. The football pitch is rolled out on top for games as required. Spurs co-owner Daniel Levy appears to be in the market for hosting the Superbowl 2026 in Tottenham.
In the case of both Kroenke and Levy its about sport as global big business and NFL is bigger business than the Premiership it would seem.
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