The Financial Times (16thJuly) has published a note on an OECD reporton drink trends to 2026.
It reports that COVID and lockdowns did not hit sales overall-people drank at home.
It appears that Europeans are drinking less wine while in the UK less ‘warm ales’ are being drunk looking at the period 2016-21.
The trend to 2026 may come as no surprise. A predicted $10bn market forno and low alcohol drinks. As I’m currently on medication I can temporarily drink to that
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