Culture Wars in Beer
Some readers at least of this post will be well aware that Bud Light, which is marketed as a beer, has lost market share in the US after it ran a promotion campaign featuring a transgender personalityon TikTok.
Leaving the quality of the beer aside Big Beer in the UK doing the same would be welcome and it is Pride Month.
Budweiser is of course owned by ABInBev which is quoted on the UK Stock Exchange but is a global beer company.
A US Culture War saw Bud Light sales drop for 6 consecutive weeks from April 1st although what culture warriors were doing looking at TikTok is questionable.
The competition has benefited particularly Mexican beer Modelo Especial.
However ABInBev won’t be too put out. Ultimately it owns that brand too.
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