Beard Liberation Front
11th November
The Beard Liberation Front, the informal network of beard wearers, has urged caution on the issue of Superbowl beards.
The 2024 final in Las Vegas will once again see numbers of hirsute players on both side. However due to the issue of helmet wearing (which the BLF has no issue with) the actual influence of beards on the game is deflected and difficult to judge.
It is better to understand the Superbowl as a sporting spectacle and in particular as a major commercial focus with a sports game tacked on.
Given the importance of beards in the Superbowl it is no surprise that it is the excuse for advertising beard products.
One advert doing the rounds offers:
Beard Balm & Beard Butter
Night Elixir and Day Liquid Tonic Beard Oil
Beard Wash and Beard Conditioner
The BLF says that none of these products are either required or helpful for a robust beard
BLF Organiser Keith Flett said, we can celebrate Superbowl beard power and avoid buying beard products
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