Summer Elections are relatively rare in the UK and media speculation about why Sunak went for a July 4th date is considerable. One key theme is that things can only get worse for the Tories. Some reports suggest that Sunak was influenced by Deputy PM Oliver Dowden who is a professional idiot, so pure randomness when it comes to the date cant entirely be dismissed.
A strong feature however is how the Election falls in a summer of sport.
Sunak is a cricket fan and the summer’s Test Series (England v West Indies at Lords) doesn’t get underway until the following week. Free of Prime Ministerial duties Sunak will be free to watch, as John Major did at the Oval after he lost in 1997.
The Election also falls in the middle of the Euro 2024 football championship, just before the quarter finals and its also in the middle of the first week of Wimbledon. That’s a lot of interest not focused on the Election. Perhaps there is an agenda there. No one is interested, whoever wins things will go on much the same.
That’s not my view btw
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