The media has reports (based on analysts briefings)that Birra Moretti is now the UK’s top selling lager. Sales are up 9.6% on the corresponding quarter in 2023. Its brewed in Manchester by global giant Heineken. It means that Carling’s position as top selling lager has been over taken. Carling is brewed by global giant Coors in Burton on Trent.
Disrupting the big lager market is Madri. Marketed as a Spanish beer it is unknown there and is brewed by Coors at Tadcaster.
Carlsberg reported recently that its UK’s sales were being hit by Madri.
While I normally blog and write for Culture Matters about craft beer, indy pubs and so on, understanding what global big beer and lager is up to in the UK market is also important. It provides the context for how the market is working (if it is) and perhaps explains why there is more craft lager out there.
Following Engels I enjoy a craft Pilsener btw
Leave a Reply