Tom Baldwin’s biography* of Keir Starmer reminds that when he was elected as Labour Leader in 2020 he was seen by some on the moderate left as ‘Corbyn in a suit’. That is he had similar policies to Jeremy Corbyn but did not have a beard and had the appearance, with dark suits, of ‘centrist dad’ (Times 16th September 2024).
Of course image matters in politics and there hasnt been a PM with a beard since 1902 (and he was a Tory).
Of course the Corbyn part of the equation was soon ditched and now just the suit remains. It is an expensive decent quality suit though and Starmer is one of those people who looks like he was born wearing a suit as it were..
Anyone seeing any resemblance to Jeremy hadn’t been paying attention.