Boris Johnson’s memoir officially called Unleashed was released on 10th October and sold just under 43,000 in its first week making it the best selling ‘non fiction’ hardback. Decent sales but well below the memoirs of Thatcher and Blair.
In its second week sales declined by 62% and while the book retained top slot it was just 133 copies ahead of Tim Spector’s The Food for Life Cookbook.
Third week sales were 8,370 and the book was down to 4th in the best sellers list. Top slot was some drivel from Jeremy Clarkson. Johnson was reportedly booted off Channel 4’s US Election Night programme on 5th November for repeatedly trying to plug the book
Johnson was paid a reported £2 million suggesting that the publishers Harper Collins expected it to be an Xmas best seller akin to Prince Harry’s memoir which sold hundreds of thousands of copies.
Instead bookshops reports piles of unsold copies.
There’s no success like failure
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