The Budget needs to help Indy Beer as Global Big Beer continues to thrive.
The global brewer Heineken reported its latest set of results last week. The jargon used speaks to market traders who determine share prices but even so there is enough to grasp that things are going ok.
Revenue grew globally by 8.7% with sales of cider and non-alcoholic drinks up 11% driving that.
There was strong demand for Heineken 0.0% in the US, Brazil and Vietnam.
The target of growing operating profits of between 4% and 8% is being maintained.
Heineken, second only to ABInBev in global beer has 300 brands including Amstel, Strongbow, Birra Moretti.
Heineken has 2,400 pubs in the UK under the Stars and Bars brand.
Analysts are looking for sustained results of a similar kind of the future.
There is no mention of the UK market, and nothing on the craft beer brands Heineken owns such as Beavertown. The profit bottom line is elsewhere.
Meanwhile reports suggest that the Government may legislate to allow more indy beers on the bar in UK pubs where pubs co prefer the convenience of dealing with global big beer even if customers want local choice.
At the moment the market is working in favour of the few not the many
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