Brewdog plan to grow brand love with a fruit lager
The Grocer has reported that Brewdog is launching a fruit flavoured version of its Cold Beer lager, using loral hops to provide a peach flavour.
According to Hannah Corker Brewdog’s Head of Customer Marketing the fruit lager ‘delivers a differentiated shopper to traditional lager’ and opens a new ‘need state’ which in turns grows the ‘brand love’.
The product is launching in Tesco who claim that ‘European style fruit led beer’ is Britain’s fastest growing beer trend. Jubel which launched in 2018 being the market leader.
The Brewdog beer will retail for £4.25 for 4x440ml cans
Enjoy, if that’s your thing, and if its not an early April fool
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