Global Big Beer faces Trump Tariff challenge
Whatever the bluster the bottom line of the Trump Tariffs is to make the rich, richer and the poor, across the globe, poorer. Whether it will actually turn out like that we’ll see, planning not being of interest to Trump.
The Financial Times front page on 5th July 2025 picks up on that with a story focused on the concerns of European and Mexican Big Beer.
The 25% tariff on European Beer could the FT reports lead to 100,000 job losses and brewery closures. Since the companies involved also operate in the UK it remains to be understood (but not by Trump obviously) how this will work. A key issue it appears is whether the tariff is on aluminium cans only or beer as well.
Global Big Beer is of course organised and its lobby group Brewers of Europe includes ABInBev, Carlsberg, Asahi, Heineken and Molson Coors.
The combined group exported 870 million Euros worth of beer to the US in 2024 and the estimate sees a potential 100,000 job losses from the two million employed.
In Mexico 85% of US imports come from Constellation which brews Corona and Modela.
However it plays out we can be certain that if a price is to be paid it will by brewery workers and beer drinkers not the profits of Big Beer.
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