Where is Brewdog headed?
I’ve written about the subject at Culture Matters
The story of Punk IPA and market capitalism – Culture Matters
The debate of course continues and there are two interesting pieces recently posted. In the Spectator Rory Hanrahan argues that Brewdog were ground breaking in challenging big beer. I don’t disagree, although I don’t think the stunts for the most part ‘riled the PC mob’ of which I’m obviously part. We were riled when it became clear that there was o substance behind the stunts.
Hanrahan is right that the original Punk was a great beer, rather less so now. He seems to agree that Brewdog’s time is passing (though he wants to save it) but thinks there should be more Brewdogs for 2025. Perhaps but that as Brewdog itself recognises means grappling with global big beer
James Watt and Dickie, the two Scottish lads who founded the firm, are heroes of mine. They took on the beer giants and built an empire from a shed with raw cheek and grit. Their success is a tale of a British triumph that shook an industry, riled the PC mob. Now, BrewDog fights to stay afloat.
Spectator, Rory Hanrahan
Pete Brown writing in the Morning Advertiser gets straight to the point. Dickie and Watt are gone and Brewdog 2025 is not Brewdog 2007. Its now just another beer company and as he notes its flagship beer is no longer Punk but Wingman
Is BrewDog actually BrewDog anymore?
04-Sep-2025 by Pete Brown
Normally, when senior personnel change at the top of a company, no one doubts that the company is still the same.
https://www.morningadvertiser.co.uk/Article/2025/09/04/what-is-happening-at-brewdog/
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