Big Beer News: Heineken sales down 4.3% due to ‘macroeconomic volatility’
Global brewer Heineken has said that beer sales dropped 4.3% in the three months to September 2025. CEO Dolf van den Brink put this down to ‘macroeconomic volatility’ Sales in the Americas including the US were down due to ‘trade uncertainty’ otherwise known as Trump. However this was offset by sales increases in Africa, the Middle East and Vietnam. There is always a silver lining to a cloud for a global brewer.
The UK outperformed the European market with Murphy’s Stout and Inch’s Cider performing well, while sales of Cruzcampo, a Spanish lager brewed in Manchester, were up 50%.
However despite all this net revenue was up 3.6% as Heineken hiked prices to compensate for falling sales…
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