I sometimes have a discussion with the owner of indy beer bar I frequent about if the weather impacts on customer footfall. Their view is that if the beer offering and ambience is good enough people will come in all weathers.
Recent results from Global Big Beer companies suggest a corrective to this point.
ABInBev brewers of Stella and much else blame a 7.9% drop in sales in Brazil on ‘unseasonable weather’.
Meanwhile Carlsberg blamed a three per cent decline on a ‘heavy monsoon’
Clearly when it comes to Big Beer you do need a weatherman
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