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Brewdog’s new owners: Accretive acquisition of select assets…

In Uncategorized on March 3, 2026 by kmflett

Tilray Brands acquires

@BrewDog, a leading global craft brand, creating a ~$500 million global craft brand beverage platform. Accretive acquisition of select assets includes global brand IP, UK brewing operations and 11 strategic brewpubs.

The above is what the news US owners of Brewdog have to say.

Below is what Unite the Union has to say

Unite, which represents thousands of hospitality workers, said it was a “devastating day” and pledged to secure “legal and financial justice” for its members.

Sharon Graham, the union’s general secretary, added: “BrewDog workers built this brand. They deserved respect. Instead, they were treated as disposable pawns.”

Bryan Simpson, Unite’s national lead for hospitality, described the conduct of senior management as “nothing short of a national disgrace”.

He added: “For the CEO to tell workers that they were redundant with immediate effect, on a conference call with only 25 minutes notice, has echoes of P&O and is deplorable.”

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