Kmflett's Blog

James Watt has posted on LinkedIn his perspective on the sale of Brewdog to Tilray with 38 bars shut and 484 job losses, so far.

Watt admits that at the start back in 2007 he didn’t really know what he was doing, but that said along with Martin Dickie, some great beers were brewed. Neither however had any experience of managing a growing business or a growing workforce. Professional help could have been sought but if it was, it came far too late.

Watt notes

With the benefit of hindsight there are also so many other things I would have done differently. At times we expanded too fast and diversified too broadly. During certain periods I did not control spend well enough across the business and furthermore I feel that I did not respond to certain crises that we faced (and we faced many) in a way that was authentic and true to who I am. Those decisions sit with me.

Hindsight is indeed a great thing but many, particularly those without jobs now, might ask why it took Watt quite so long to work this out…