Kmflett's Blog

Brewdog UK was sold to US company Tilray on 2nd March. 484 workers were sacked on the spot and 38 bars closed.

The CEO of Tilray Dwight Simon has held a briefing for US business analysts

He said there were plans to re-open four of the bars on a franchise basis (Brewdog has a number of franchised bars which remain open) and was interested in attracting franchisers. There were also plans for a new bar at Heathrow Airport.

The Brewdog distillery whose closure was announced recently is set to reopen

Simon noted that while Brewdog had the capacity to brew 2 million barrels it was running at 670,000 barrels in 2024. He saw room to brew Tilray’s US brands such as Shock Top and Sweetwater at Ellon.

Tilray bought Brewdog for a cut price £33m after it went into administration. Private Equity stakeholder TSG got no return

CEO James Taylor and Chief Operating Officer Lauren Carroll continue to be employed to lead a growth plan

Away from the CEO talk a US analyst noted that it remained to be seen how Tilray fares with a ‘damaged brand and a downtrodden workforce’….