The future of Brewdog- become more like Wetherspoons?
The CEO of Tilray Dwight Simon, which has bought most of Brewdog’s global operations has been doing a media round.
To his credit, he has nailed one of the major issues with Brewdog as was. In the public eye it was more about James Watt than it was about the beer.
His other reported comments raise issues about where he is positioning Brewdog.
He told the FT that Brewdog brew ‘way too many variations’. It might be argued that its a raison d’etre of craft beer. To experiment with different hops and recipes. Simon however clearly wants a brand.
When it comes to pubs, and Brewdog don’t have many now (though he has repeated a statement that he plans to re-open five closed bars) he thinks the beer needs to be cheaper and that they should sell Guinness and Carlsberg.
Given that Wetherspoons is the main on-trade purveyor of Brewdog now it begs the question of why not just franchise the bars to Tim Martin (assuming he’d want them of course…)
What’s important here is really to have a good team behind BrewDog,” Simon says. “It became the founders, the private equity, what was happening with it, transition with the leadership team, who was running this, etc… There [were] more messages out there to the public about the founders and what’s happening than the product itself. That’s what we can’t have.”
Kmflett's Blog 
Leave a comment