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The secret history of Brewdog. Partnership with Tilray looked at in 2020.

In Uncategorized on March 24, 2026 by kmflett

The fall out from the sale of Brewdog to Tilray, the US medicinal cannabis and craft beer outlet on March 2nd.

It has been revealed that Brewdog had debts of over £550m when it went into administration

In an interview with the Morning Advertiser Tilray CEO Dwight Simon has revealed that he had talks with Martin Dickie and James Watt (instigated by them) in 2020 about forming a partnership. Simon notes that the global scale of Brewdog’s operations meant it wasnt a runner for Tilray at that point.

Simon also reveals that Tilray made a bid for Brewdog before Christmas 2025 (at a much higher price than the £33m they eventually paid) but it was rejected.

Hmmmmm

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