
Even Keir Starmer who has a few other things on his mind has noticed that the price of Cadbury’s mini eggs has gone up while also noting that he can’t do anything about it.
The price of chocolate Easter eggs has gone up by 9% in the last year. A key reason is the cost of the raw material cocoa. The main global suppliers are in West Africa and poor harvests in 2025 saw prices rocket. According to the FT (4th April) most producers brought beans in May-July 2025 for 2026 Easter Eggs and paid a premium price.
Since then cocoa prices have dropped by 70% meaning that Easter Eggs should be cheaper in future. The FT notes that this is unlikely since prices mostly only go one way and its not down.
Marks and Spencer have reported that neither the weight or price of their Easter Eggs have changed in the last four years (they are still expensive of course).
Perhaps an Easter thought might be that while a little chocolate may be OK, more really isnt. Another thought might be how much of the increased cost of Easter Eggs in 2026 found its way into the finances of West African producers. On this the FT is silent.


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