
Trump’s TACO Tuesday
After he threatened to bomb Iran back to the Stone Age (an echo of a Vietnam War strategy which didn’t work either) Trump as agreed to a ceasefire brokered, it is reported by Pakistan. The country borders Iran has nuclear weapons so it has a clear interest.
Trump will no doubt claim it’s a victory but then he lies about everything and most media commentary suggests it’s a serious defeat for Trump and the US’s imperial role. A few comments suggest that Trump was only playing at being mad (after Nixon, who was not playing) but Trump’s erratic behaviour in general makes this a hard line to pursue.
At the end of December 2025 the Financial Times named its word or more properly anacronym of the year which was Taco. Not the tasty food but Trump Always Chickens Out.
Robert Armstrong who coined the word noted that its popularity signifies how thin skinned Trump is to criticisms of his policies, perhaps particularly in respect of his 2025 tariffs.
Armstrong argued that Taco underlines that Trump doesn’t really have any policies but is rather a ‘gifted reality TV star’.
I certainly don’t buy Armstrong’s point that Trump is not running an authoritarian Government.
However if we refocus Armstrong’s anacronym to in the context of the Situationists Society of the Spectacle (Guy Debord) we can see that Trump primarily promotes a brand-himself. Taco is an alternative reading of that brand and in this sense quite a subversive one.
In the last 24 hours the TACO brand has been badly damaged.


The first law of holes is that if you find yourself in one, stop digging.
Gifted? I would say grifted!