Kmflett's Blog

With Tilray now in charge of Brewdog USA as well as in the UK a relaunch has been announced.

It comes framed by up to the moment management speak. There is to be a ‘renewed focus on flavor, disruption, momentum’.

Fortunately there will be beer involved with Elvis Juice at 6.3% taking the lead under the slogan ‘juiced up, lifted up’. Hazy Jane 7.2% and Baby Jane 3.2% will also feature along with Brewdog IPA 6.3%.

Punk IPA does not get a look in possibly because it is too much associated with the James Watt era and neither does Wingman which pre-Tilray Brewdog were promoting as a core brand.

Brewdog USA is ‘accelerating innovation and pushing the boundaries of what beer and beyond beer can be’.

So, that’s all good then.

Could a socialist approach have saved Brewdog? My analysis for Culture Matters

BrewDog: Origins of the crisis and how a socialist approach could have made a difference – Culture Matters