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Ex-Brewdog James Watt claims he is launching ‘Second Best’ beer brand, ‘may take some time’

In Uncategorized on May 22, 2026 by kmflett

Brewdog went bust earlier this year and was bought by US outfit Tilray. 485 people lost their jobs and most Brewdog bars shut.

Equity for Punks shareholders got no return on their investments

Now James Watt claims he is launching a new beer brand

Martin Dickie, not James Watt, was the brewer in the original Brewdog partnership. We may be thankful therefore that Watt is not planning to brew Second Best beers (pales and a lager) himself but get them contract brewed in Germany.

Watt claims that EFP shareholders will become founders of the new outfit that Watt will fund.

Neither the Company or the beers currently exist so some caution might be prudent about all this particularly given the outcome of Watt’s stewardship at Brewdog.

BBC Report

Brewdog founder to give shares in new beer brand to old investors – BBC News

I wrote for Culture Matters on how Brewdog might have been done very differently

BrewDog: Origins of the crisis and how a socialist approach could have made a difference – Culture Matters

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