After Brewdog went into administration in March 2026 it was bought by US Company Tilray. Most of the pubs were shut with nearly 500 job losses so future sales, Wetherspoons Punk listing aside, were focused on the off-trade, primarily supermarkets.
James Beeson has reported in the Grocer that things are not going that well. While Brewdog still has a (declining) 50% or so the ‘craft’ beer market in the off trade, sales of beers like Punk, Hazy Jane, and Lost Lager are significantly down.
Probably the key issue however is that Tesco has removed the Brewdog displays in stores and replaced them with fruit beer displays. Without the supermarket profile Brewdog may struggle.
As I argued in Culture Matters it could have been very different
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