The Men’s Football World Cup kicked off in Mexico City on 11th June. Mexico beat South Africa. The game was unremarkable aside from three red cards but the atmosphere was fitting for such an occasion. It was however, as not reported on ITV, for the few not the many. Standard tickets cost £750 which is the average monthly wage in Mexico.
The tournament might well have been a lot better if it had been played in Mexico and Canada only but as it is the majority of the 104 games will be played in the US. Since Trump has never heard of sports washing who knows if it will manage to get to the Final.
The Men’s Football World Cup is of course a global event with a global audience and wall to wall media coverage.
Meanwhile on Friday at Edgbaston another World Cup starts as England Women play Sri Lankan women in the first of the T20 series that will end with a Final at Lords on July 5th.
Media coverage is of course minimal. The Times manages a column by Elizabeth Ammon.
Yet the tournament will have global reach with India set to play Pakistan a game which usually attracts the biggest screen based global audience of any sport.
The whole thing will be screened on Sky and on ICC.TV and radio commentary is on Radio 5 via Test Match Special.
A World Cup without the machismo
Kmflett's Blog 
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