This is the first poll to show a Labour lead since Andy Burnham became PM.
A Burnham Bounce is to be expected as well the continued stories about Reform’s dodgy donations having an impact.
That said it is a More in Common poll who do seem to have a practice of producing polls that fit current news agendas. As YouGov have demonstrated the poll result you get depends on the questions you do or do not ask and how you ask them
As the socialist historian E P Thompson noted as far back as 1959
A psephologist is a man employed by the mass media to research into what people think the mass media has told them to think. An ephologist is a man employed by the ‘Observer’ or BBC to interpret the results of psephology and who makes an ephing good thing out of it
New Reasoner, Autumn 1959
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