Beard Liberation Front
Media Release
November 13th
Contact BLF Organiser Keith Flett @keithbeard.bsky.social
Campaigners say Marks & Spencer must apologise over clean shaven Santa Christmas advert
The Beard Liberation Front, the informal network of beard wearers, has said that Marks & Spencer’s Christmas advert shows contempt for hirsute customers and it must apologise for its insensitivity.
In the advert Santa Claus’s partner (Lucy Punch) suggests to Santa (James Norton) that he would look better without his traditional beard. Santa initially resists the suggestion but then shaves his beard.
He is seen enjoying Christmas festivities clean shaven much to the approval of his partner.
The campaigners say that aside from breaking the traditional understanding of children that Santa with a beard actually exists, the idea that he looks better without a beard is controversial.
BLF Organiser Keith Flett said, we understand that the advert features two very well known actors and is a quirky take on the Christmas story. At the same time showing Santa as clean shaven is demeaning to the hirsute and we are concerning M&S to recognise this and make an apology
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